Archive for the ‘Intellectual Property’ Category

Employment Hiring Practices: Simple Mistakes, Costly To Fix

Monday, April 15th, 2013

The consequences of failing to develop employment-hiring materials can be devastating. So why do many employers fail to develop a basic set of documents governing the employment relationship with new hires?

Howard Matalon notes that although employment documents can be developed in a very cost-effective manner, many employers fail to give consideration to such documents until it is too late.  and no employer can afford to build a business without them. “Employers must reprioritize the importance of employment hiring practices and make them an actual part of their business model,” says Matalon.   Compliance as an afterthought has become an extremely expensive prospect for the unfortunate employers who ignore their human resource obligations.”

For these reasons, all employers must take a methodical approach to their hiring practices and procedures and treat these processes as seriously as they would every other critical aspect of their business. Read the full article regarding employment hiring practices.

What are your rights as a photographer?

Monday, April 15th, 2013

In this age of social media and ubiquitous photography, what are your rights as a photographer? What privacy laws do you need to be concerned with?

OlenderFeldman LLP’s Aaron Messing was interviewed by Dave Johnson of Techhive.com about the rights and obligations of photographers, especially concerning privacy:

First, the good news: Most people, most of the time, can simply take pictures and not worry about what is legal and what isn’t. As a general rule, you can use a camera to take photos in public—on streets, on sidewalks, and in public parks—without restriction. As Aaron Messing, an attorney at OlenderFeldman LLP, puts it, “What can be seen from public can be photographed.”

[However,] [e]ven in the United States, Messing notes, photography can be prohibited around military locations and sensitive energy installations. And it gets more complicated from there. Remember that you can’t shoot on private property with the same impunity as in public. And sometimes it’s not easy to tell.

Read the whole article over at Techhive.

Yahoo! Suffers Data Breach; More Than 450,000 User Names and Passwords Exposed

Thursday, July 12th, 2012

If your password looks something like “123456,” you might want to change it.

By Alice Cheng

Late Wednesday evening, hackers successfully breached Yahoo! security published a list of unencrypted emails and passwords. The list exposed the login information of more than 450,000 Yahoo! users. The hackers, who call themselves the D33D Company, explained that they obtained the passwords by using an SQL injection vulnerability—a technique that is often used to make online databases cough up information. The familiar method has been employed in other high-profile hacks, including of Sony and, more recently, LinkedIn.

However, unlike other malicious attacks, the D33D hackers claim that they only had good intentions: “We hope that the parties responsible for managing the security of this subdomain will take this as a wake-up call, and not as a threat.”

The attempted wake-up call is apparently much needed, though often ignored. An analysis of the exposed Yahoo! passwords revealed that a large number were incredibly weak— popular passwords in the set ranged from sequential numbers to being merely “password.”

In a statement, Yahoo! apologized and stated that notifications will be sent out to all affected users. The company also urged users to change their passwords regularly.

 If you are a Yahoo! user, you may want to change your account password, as well as any accounts with similar login credentials. It will also be well worth your time to heed to the wake-up call and incorporate better password practices. Use a different password for each site, and create long passwords that include a mix of upper- and lower- case letters, numbers, and symbols. To help keep things simple, password management software (such as LastPass and KeePass) is also available to help keep track of the complex passwords you create.

Data Breach Prevention and Remediation: How to Protect Your Company from Hackers and Internal Threats and Ensure Your Customer’s Privacy

Thursday, July 12th, 2012

Protect Against Data Breaches

All companies, big and small, are at risk for data breaches. Most companies have legal obligations with respect to the integrity and confidentiality of certain information in its possession.  Information privacy and security is essential to  protect your business, safeguard your customers’ privacy, and secure your company’s vital information.

 

Recently, hackers gained access to Yahoo’s databases, exposing over 450,000 usernames and passwords to Yahoo, Gmail, AOL, Hotmail, Comcast, MSN, SBC Global, Verizon, BellSouth and Live.com accounts. This breach comes on the heels of a breach of over 6.5 million LinkedIn user passwords. With these embarrassing breaches, and the widespread revelation of their inadequate information security practices, Yahoo and LinkedIn were added to the rapidly growing list of large companies who have suffered massive data breaches in recent years.

While breaches at large companies like Yahoo and LinkedIn make the headlines, small businesses are equally at risk, and must take appropriate measures to keep their information safe. Aaron Messing, an information privacy attorney with OlenderFeldman LLP, notes that most businesses networks are accessible from any computer in the world and, therefore, potentially vulnerable to threats from individuals who do not require physical access to it.A recent report by Verizon found that nearly three-quarters of breaches in the last year involved small businesses. In fact, small business owners may be the most vulnerable to data breaches, as they are able to devote the least amount of resources to information security and privacy measures. Studies have found that the average cost of small business breaches is $194 per record breached, a figure that includes various expenses such as detecting and reporting the breach, notifying and assisting affected customers, and reimbursing customers for actual losses. Notably, these expenses did not include the cost of potential lawsuits, public embarrassment, and loss of customer goodwill, which are common consequences of weak information security and poorly managed data breaches. For a large business, a data breach might be painful. For a small business, it can be a death sentence.

LinkedIn presents a good example of these additional costs. It is currently facing a $5 million class action lawsuit related to the data breach. The lawsuit does not allege any specific breaches of cybersecurity laws, but instead alleges that LinkedIn violated its own stated privacy policy. Businesses of all sizes should be very careful about the representations they make on their websites, as what is written in a website terms of use or privacy policy could have serious legal implications.

Proactive security and privacy planning is always better than reactive measures. “While there is no sure-fire way to completely avoid the risk of data breaches,” says Aaron Messing, an information privacy lawyer with OlenderFeldman LLP, “steps can be taken, both before and after a breach, to minimize risk and expense.” To preserve confidential communications and to obtain advice on possible legal issues related to your company, consulting with privacy attorneys about your specific requirements is recommended. OlenderFeldman recommends the following general principles as a first step towards securing your business.

First, consider drafting a detailed information security policy and a privacy policy tailored to your company’s specific needs and threats which will to guide the implementation of appropriate security measures. A privacy policy is complementary to the information security policy, and sets the standards for collection, processing, storing, use and disclosure of confidential or personal information about individuals or entities, as well as prevention of unauthorized access, use or disclosure. Your policies should plan for proactive crisis management in the event of a security incident, which will enable coordinated execution of remedial actions. Most companies have legal obligations with respect to the integrity and confidentiality of certain information in its possession. Your company should have and enforce policies that reflect the philosophy and strategy of its management regarding information security.

Second, although external breaches from hackers gain the most publicity, the vast majority of data breaches are internal. Accordingly, physical security is one of the most important concerns for small businesses.  Informal or non-existent business attitudes and practices with regards to security often create temptations and a relatively safe environment for an opportunist within to gain improper or unauthorized access to your company’s sensitive information. Mitigating this risk requires limiting access to company resources on a need to know/access basis and restricting access to those who do not need the access. Theft or damage of the system hardware or paper files presents a great risk of business interruption and loss of confidential or personal information. Similarly, unauthorized access, use, or disclosure, whether intentional or unintentional, puts individuals at risk for identity theft, which may cause monetary liability and reputational damage to your company.

Third, be vigilant about protecting your information. Even if your company develops a secure network, failure to properly monitor logs and processes or weak auditing allows new vulnerabilities and unauthorized use to evolve and proliferate. As a result, your company may not realize that a serious loss had occurred or was ongoing.  Develop a mobile device policy to minimize the security and privacy risks to your company. Ensure that your technology resources (such as photocopy machines, scanners, printers, laptops and smartphones) are securely erased before it is otherwise recycled or disposed. Most business owners are not aware that technology resources generally store and retain copies of documents that have been printed, scanned, faxed, and emailed on their internal hard drives. For example, when a document is photocopied, the copier’s hard drive often keeps an image of that document. Thus, anyone with possession of that photocopier (i.e., when it is sold or returned) can obtain copies of all documents that were copied or scanned on the machine. This compilation of documents and potentially sensitive information poses serious threats of identity theft.

Finally, in the event of a breach, consult a privacy lawyer to determine your obligations. After a breach has been discovered, there should be a forensic investigation to determine what information was accessed and whether that information is still accessible to unauthorized users.  Your business may be legally obligated to notify customers or the authorities of the breach. Currently, there are no federal laws regulating notification, but 46 states and the District of Columbia have enacted data breach notification laws, which mandate various breach reporting times, and to various authorities.

 

Employee Who Read and Printed Coworker’s Emails Found Not Guilty of Violating the Stored Communications Act

Thursday, July 5th, 2012

Login / LogoutA New Jersey court recently held that a teacher who accessed and printed a co-worker’s personal email after the coworker left the computer  without signing out of her account was not guilty of a crime.

By Alice Cheng

In Marcus v. Rogers, 2012 WL 2428046 (N.J.Super.A.D. June 28, 2012), a New Jersey court held that a defendant was not in violation of any laws when he snooped through the emails of a coworker who had forgotten to sign out of a shared computer.

The defendant, a teacher who was involved in a salary dispute with the school district he worked for, sat down to use a computer in the school’s computer room when he accidentally bumped the mouse of the computer next to him. The screen of the adjacent computer came alive to show the Yahoo! email inbox of a member of the education association he was in dispute with, which included two emails that clearly mentioned him. He then clicked on the emails, printed them out, and used them at a meeting with the education association as evidence that they had not bargained in good faith.

The individuals who were  copied on the email conversations filed suit, claiming that the defendant had violated New Jersey’s version of the Stored Communications Act (N.J.S.A. 2A:156A-27), which reads in pertinent part:

A person is guilty . . . if he (1) knowingly accesses without authorization a facility through which an electronic communication service is provided or exceeds an authorization to access that facility, and (2) thereby obtains, alters, or prevents authorized access to a wire or [an] electronic communication while that communication is in electronic storage.

The court found that the defendant did not “knowingly access [the facility] without authorization” as it was the previous user who had logged into the account. The judge then let the jury decide whether or not he “exceed[ed] an authorization to access that facility” when she failed to close her inbox and log out of her account. The jury found that did not, as he had “tacit authorization” to access the account. On appeal, the court affirmed.

While there is no clear answer to the question of whether snooping emails is illegal (as always, it depends), always remember to log out of public computers. Similarly, all mobile devices, such as smartphones or laptops, should be password protected. As for the email snoopers, be forewarned that snooping may nevertheless carry major consequences, if hacking or unauthorized access is found.

FCC Seeks Comments about Privacy and Security of Information on Mobile Communication Devices

Tuesday, June 19th, 2012

The Federal Communications Commission (FCC) is seeking for public comment on the privacy and security of personal information on mobile devices.

By Alice Cheng

The Federal Communications Commission (FCC) recently released a request for public comment on the privacy and security of personal information on mobile devices. The Commission, which regulates interstate and international radio, television, wire, satellite, and cable communications, had solicited public input on this subject five years ago, but acknowledges the vast changes in technologies and business practices since then.

Section 222 of the Communications Act of 1934 addresses customer privacy, and establishes that all telecommunications carriers have the duty, with limited exceptions, to protect the confidentiality of proprietary information of and relating to customers. All carriers must also protect “customer proprietary network information” (CPNI), such as time, date, and duration of a call, which the carrier receives and obtains.  They may use, disclose, and allow access of such information only in limited circumstances.

The FCC enforces these obligations, and is seeking comments to better understand the practices of mobile wireless service providers, and the types of customer information that is stored on mobile devices.

This request for public comment appears to come in light of the Carrier IQ controversy of late 2011. The Federal Trade Commission (FTC) brought legal action against analytics company Carrier IQ after it was discovered that the software, installed on over 140 million mobile devices, was capable of detailed logging of user keystrokes, recording of calls, storing text messages, tracking location, and more. The detailed tracking was intended to provide phone usage information that would be helpful to improve device performance. However, the widespread collection and difficulty in opting out attracted nationwide attention and a slew of lawsuits.

In addition to the request for public comments, the FCC has also recently released a report on location-based services (LBS), focusing on “mobile services that combine information about a user’s physical location with online connectivity.” While the report acknowledges the benefits of these services (ease of transacting business, for social networking purposes, etc.), they also address concerns of creating highly accurate and personal user profiles through LBS data—specifically, “how, when and by whom this information can and should be used.”

Congress has displayed a growing interest in privacy as well—several privacy and information security-related bills have been introduced and hearings on the issues have been held.

Five years after their initial inquiry into the matter, the FCC hopes to obtain an updated understanding of these mobile information security and privacy issues. Comments are due by July 13, and reply comments are due by July 30.

NJ Assembly Passes Bill Requiring Deletion Of Stored Information On Photocopy Machines And Scanners

Wednesday, May 30th, 2012

New Jersey Law Requires Photocopiers and Scanners To Be Erased Because Of Privacy ConcernsNJ Assembly Bill A-1238 requires the destruction of records stored on digital copy machines under certain circumstances in order to prevent identity theft

By Alice Cheng

Last week, the New Jersey Assembly passed Bill-A1238 in an attempt to prevent identity theft. This bill requires that information stored on photocopy machines and scanners to be destroyed before devices change hands (e.g., when resold or returned at the end of a lease agreement).

Under the bill, owners of such devices are responsible for the destruction, or arranging for the destruction, of all records stored on the machines. Most consumers are not aware that digital photocopy machines and scanners store and retain copies of documents that have been printed, scanned, faxed, and emailed on their hard drives. That is, when a document is photocopied, the copier’s hard drive often keeps an image of that document. Thus, anyone with possession of the photocopier (i.e., when it is sold or returned) can obtain copies of all documents that were copied or scanned on the machine. This compilation of documents and potentially sensitive information poses serious threats of identity theft.

Any willful or knowing violation of the bill’s provisions may result in a fine of up to $2,500 for the first offense and $5,000 for subsequent offenses. Identity theft victims may also bring legal action against offenders.

In order for businesses to avoid facing these consequences, they should be mindful of the type of information stored, and to ensure that any data is erased before reselling or returning such devices. Of course, business owners should be especially mindful, as digital copy machines  may also contain trade secrets and other sensitive business information as well.

Who Owns Your Data and What Can They Do With It? Understanding Data Privacy and Information Security in the Cloud

Tuesday, May 29th, 2012

Check Cloud Contracts for Provisions Related to Privacy, Data Security and Regulatory Concerns“Cloud” Technology Offers Flexibility, Reduced Costs, Ease of Access to Information, But Presents Security, Privacy and Regulatory Concerns

With the recent introduction of Google Drive, cloud computing services are garnering increased attention from entities looking to more efficiently store data. Specifically, using the “cloud” is attractive due to its reduced cost, ease of use, mobility and flexibility, each of which can offer tremendous competitive benefits to businesses. Cloud computing refers to the practice of storing data on remote servers, as opposed to on local computers, and is used for everything from personal webmail to hosted solutions where all of a company’s files and other resources are stored remotely. As convenient as cloud computing is, it is important to remember that these benefits may come with significant legal risk, given the privacy and data protection issues inherent in the use of cloud computing. Accordingly, it is important to check your cloud computing contracts carefully to ensure that your legal exposure is minimized in the event of a data breach or other security incident.

Cloud computing allows companies convenient, remote access to their networks, servers and other technology resources, regardless of location, thereby creating “virtual offices” which allow employees remote access to their files and data which is identical in scope the access which they have in the office. The cloud offers companies flexibility and scalability, enabling them to pool and allocate information technology resources as needed, by using the minimum amount of physical IT resources necessary to service demand. These hosted solutions enable users to easily add or remove additional storage or processing capacity as needed to accommodate fluctuating business needs. By utilizing only the resources necessary at any given point, cloud computing can provide significant cost savings, which makes the model especially attractive to small and medium-sized businesses. However, the rush to use cloud computing services due to its various efficiencies often comes at the expense of data privacy and security concerns.

The laws that govern cloud computing are (perhaps somewhat counterintuitively) geographically based on the physical location of the cloud provider’s servers, rather than the location of the company whose information is being stored. American state and federal laws concerning data privacy and security tend to vary while servers in Europe are subject to more comprehensive (and often more stringent) privacy laws. However, this may change, as theFederal Trade Commission (FTC) has been investigating the privacy and security implications of cloud computing as well.

In addition to location-based considerations, companies expose themselves to potentially significant liability depending on the types of information stored in the cloud. Federal, state and international laws all govern the storage, use and protection of certain types of personally identifiable information and protected health information. For example, the Massachusetts Data Security Regulations require all entities that own or license personal information of Massachusetts residents to ensure appropriate physical, administrative and technical safeguards for their personal information (regardless of where the companies are physically located), with fines of up to $5,000 per incident of non-compliance. That means that the companies are directly responsible for the actions of their cloud computing service provider. Aaron Messing, an information privacy and technology attorney at OlenderFeldman LLP, notes that some information is inappropriate for storage in the cloud without proper precautions. “We strongly recommend against storing any type of personally identifiable information, such as birth dates or social security numbers in the cloud. Similarly, sensitive information such as financial records, medical records and confidential legal files should not be stored in the cloud where possible,” he says, “unless it is encrypted or otherwise protected.” In fact, even a data breach related to non-sensitive information can have serious adverse effects on a company’s bottom line and, perhaps more distressing, its public perception.

Additionally, the information your company stores in the cloud will also be affected by the rules set forth in the privacy policies and terms of service of your cloud provider. Although these terms may seem like legal boilerplate, they may very well form a binding contract which you are presumed to have read and consented to. Accordingly, it is extremely important to have a grasp of what is permitted and required by your cloud provider’s privacy policies and terms of service. For example, the privacy policies and terms of service will dictate whether your cloud service provider is a data processing agent, which will only process data on your behalf or a data controller, which has the right to use the data for its own purposes as well. Notwithstanding the terms of your agreement, if the service is being provided for free, you can safely presume that the cloud provider is a data controller who will analyze and process the data for its own benefit, such as to serve you ads.

Regardless, when sharing data with cloud service providers (or any other third party service providers)), it is important to obligate third parties to process data in accordance with applicable law, as well as your company’s specific instructions — especially when the information is personally identifiable or sensitive in nature. This is particularly important because in addition to the loss of goodwill, most data privacy and security laws hold companies, rather than service providers, responsible for compliance with those laws. That means that your company needs to ensure the data’s security, regardless of whether it’s in a third party’s (the cloud providers) control. It is important for a company to agree with the cloud provider as to the appropriate level of security for the data being hosted. Christian Jensen, a litigation attorney at OlenderFeldman LLP, recommends contractually binding third parties to comply with applicable data protection laws, especially where the law places the ultimate liability on you. “Determine what security measures your vendor employs to protect data,” suggests Jensen. “Ensure that access to data is properly restricted to the appropriate users.” Jensen notes that since data protection laws generally do not specify the levels of commercial liability, it is important to ensure that your contract with your service providers allocates risk via indemnification clauses, limitation of liabilities and warranties. Businesses should reserve the right to audit the cloud service provider’s data security and information privacy compliance measures as well in order to verify that the third party providers are adhering to its stated privacy policies and terms of service. Such audits can be carried out by an independent third party auditor, where necessary.

Concerns That Mobile Devices Present For Hedge Fund Managers (Part 3)

Thursday, April 26th, 2012

OlenderFeldman LLP’s Aaron Messing was interviewed by Jennifer Banzaca of the Hedge Fund Law Report for a three part series entitled, “What Concerns Do Mobile Devices Present for Hedge Fund Managers, and How Should Those Concerns Be Addressed?” (Subscription required; Free two week subscription available.) Some excerpts of the topics Jennifer and Aaron discussed follow. You can read  the third entry here.

Preventing Access by Unauthorized Persons

This section highlights steps that hedge fund managers can take to prevent unauthorized users from accessing a mobile device or any transmission of information from a device.  Concerns over unauthorized access are particularly acute in connection with lost or stolen devices.

[Lawyers] recommended that firms require the use of passwords or personal identification numbers (PINs) to access any mobile device that will be used for business purposes.  Aaron Messing, a Corporate & Information Privacy Associate at OlenderFeldman LLP, further elaborated, “We generally emphasize setting minimum requirements for phone security.  You want to have a mobile device lock with certain minimum requirements.  You want to make sure you have a strong password and that there is boot protection, which is activated any time the mobile device is powered on or reactivated after a period of inactivity.  Your password protection needs to be secure.  You simply cannot have a password that is predictable or easy to guess.”

Second, firms should consider solutions that facilitate the wiping (i.e., erasing) of firm data on the mobile device to prevent access by unauthorized users . . . . [T]here are numerous available wiping solutions.  For instance, the firm can install a solution that will facilitate remote wiping of the mobile device if the mobile device is lost or stolen.  Also, to counter those that try to access the mobile device by trying to crack its password, a firm can install software that automatically wipes firm data from the mobile device after a specific number of failed log-in attempts.  Messing explained, “It is also important for firms to have autowipe ability – especially if you do not have a remote wipe capability – after a certain number of incorrect password entries.  Often when a phone is lost or stolen, it is at least an hour or two before the person realizes the mobile device is missing.”

Wipe capability can also be helpful when an employee leaves the firm or changes mobile devices. . . Messing further elaborated, “When an employee leaves, you should have a policy for retrieving proprietary or sensitive information from the employee-owned mobile device and severing access to the network.  Also, with device turnover – if employees upgrade phones – you want employees to agree and acknowledge that you as the employer can go through the old phone and wipe the sensitive aspects so that the next user does not have the ability to pick up where the employee left off.”

If a firm chooses to adopt a wipe solution, it should adopt policies and procedures that ensure that employees understand what the technology does and obtain consent to the use of such wipe solutions.  Messing explained, “What we recommend in many cases is that as a condition of enrolling a device on the company network, employees must formally consent to an ‘Acceptable Use’ policy, which defines all the situations when the information technology department can remotely wipe the mobile device.  It is important to explain how that wipe will impact personal device use and data and employees’ data backup and storage responsibilities.”

Third, a firm should consider adopting solutions that prevent unauthorized users from gaining remote access to a mobile device and its transmissions.  Mobile security vendors offer products to protect a firm’s over-the-air transmissions between the server and a mobile device and the data stored on the mobile device.  These technologies allow hedge fund managers to encrypt information accessed by the mobile device – as well as information being transmitted by the mobile device – to ensure that it is secure and protected.  For instance, mobile devices can retain and protect data with WiFi and mobile VPNs, which provide mobile users with secure remote access to network resources and information.

Fourth, Rege suggested hedge fund managers have a procedure for requiring certificates to establish the identity of the device or a user.  “In a world where the devices are changing constantly, having that mechanism to make sure you always know what device is trying to access your system becomes very important.”

Preventing Unauthorized Use by Firm Personnel

Hedge fund managers should be concerned not only by potential threats from external sources, but also potential threats from unauthorized access and use by firm personnel.

For instance, hedge fund managers should protect against the theft of firm information by firm personnel.  Messing explained, “You want to consider some software to either block or control data being transferred onto mobile devices.  Since some of these devices have a large storage capacity, it is very easy to steal data.  You have to worry not only about external threats but internal threats as well, especially when it comes to mobile devices, you want to have system controls that are put in place to record and maybe even limit the data being taken from or copied onto mobile devices.”

Monitoring Solutions

To prevent unauthorized access and use of the mobile device, firms can consider remote monitoring.   However, monitoring solutions raise employee privacy concerns, and the firm should determine how to address these competing concerns.

Because of gaps in expectations regarding privacy, firms are much more likely to monitor activity on firm-provided mobile devices than on personal mobile devices. . . . In addressing privacy concerns, Messing explained, “You want to minimize the invasion of privacy and make clear to your employees the extent of your access.  When you are using proprietary technology for mobile applications, you can gain a great deal of insight into employee usage and other behaviors that may not be appropriate – especially if not disclosed.  We are finding many organizations with proprietary applications tracking behaviors and preferences without considering the privacy implications.  Generally speaking, you want to be careful how you monitor the personal device if it is also being used for work purposes.  You want to have controls to determine an employee’s compliance with security policies, but you have to balance that with a respect for that person’s privacy.  When it comes down to it, one of the most effective ways of doing that is to ensure that employees are aware of and understand their responsibilities with respect to mobile devices.  There must be education and training that goes along with your policies and procedures, not only with the employees using the mobile devices, but also within the information technology department as well.  You have people whose job it is to secure corporate information, and in the quest to provide the best solution they may not even consider privacy issues.”

As an alternative to remote monitoring, a firm may decide to conduct personal spot checks of employees’ mobile devices to determine if there has been any inappropriate activity.  This solution is less intrusive than remote monitoring, but likely to be less effective in ferreting out suspicious activity.

Policies Governing Archiving of Books and Records

Firms should consider both technology solutions and monitoring of mobile devices to ensure that they are capturing all books and records that are required to be kept pursuant to the firm’s books and records policies and external law and regulation with respect to books and records.

Also, firms may contemplate instituting a policy to search employees’ mobile devices and potentially copying materials from such mobile devices to ensure the capture of all such information or communications from mobile devices.  However, searching and copying may raise privacy concerns, and firms should balance recordkeeping requirements and privacy concerns.  Messing explained, “In the event of litigation or other business needs, the company should image, copy or search an employee’s personal device if it is used for firm business.  Therefore, employees should understand the importance of complying with the firm’s policies.”

Policies Governing Social Media Access and Use by Mobile Devices

Many firms will typically have some policies and procedures in place that ban or restrict the proliferation of business information via social media sites such as Facebook and Twitter, including with respect to the use of firm-provided mobile devices.  Specifically, such a policy could include provisions prohibiting the use of the firm’s name; prohibiting the disclosure of trade secrets; prohibiting the use of company logos and trademarks; addressing the permissibility of employee discussions of competitors, clients and vendors; and requiring disclaimers.

Messing explained, “We advise companies just to educate employees about social media.  If you are going to be on social media, be smart about what you are doing.  To the extent possible, employees should note their activity is personal and not related to the company.  They also should draw distinctions, where possible, between their personal and business activities.  These days it is increasingly blurred.  The best thing to do is just to come up with common sense suggestions and educate employees on the ramifications of certain activities.  In this case, ignorance is usually the biggest issue.”

Ultimately, many hedge fund managers recognize the concerns raised by mobile devices.  However, many also recognize the benefits that can be gained from allowing employees to use such devices.  In Messing’s view, the benefits to hedge fund managers outweigh the costs.  “Everything about a mobile device is problematic from a security standpoint,” Messing said, “but the reality is that the benefits far outweigh the costs in that productivity is greatly enhanced with mobile devices.  It is simply a matter of mitigating the concerns.”

Concerns That Mobile Devices Present For Hedge Fund Managers (Part 2)

Thursday, April 19th, 2012

OlenderFeldman LLP’s Aaron Messing was interviewed by Jennifer Banzaca of the Hedge Fund Law Report for a three part series entitled, “What Concerns Do Mobile Devices Present for Hedge Fund Managers, and How Should Those Concerns Be Addressed?” (Subscription required; Free two week subscription available.) Some excerpts of the topics Jennifer and Aaron discussed follow. You can read the second entry here.

Three Steps That Hedge Fund Managers Should Take before Crafting Mobile Device Policies and Procedures

As indicated, before putting pen to paper to draft mobile device policies and procedures, hedge fund managers should take at least the following three steps.  Managers that already have mobile device policies and procedures in place, or that have other policies and procedures that incidentally cover mobile devices, may take the following three steps in revising the other relevant policies and procedures.

First, Aaron Messing, a Corporate & Information Privacy Lawyer at OlenderFeldman LLP, advised that hedge fund managers should ensure that technology professionals are integrally involved in developing mobile device policies and procedures.  Technology professionals are vital because they can understand the firm’s technological capabilities, and they can inform the compliance department about the technological solutions available to address compliance risks and to meet the firm’s goals.  Such technology professionals can be manager employees, outside professionals or a combination of both.  The key is that such professionals understand how technology can complement rather than conflict with the manager’s compliance and business goals.

Second, the firm should take inventory of its mobile device risks and resources before beginning to craft mobile device policies and procedures.  Among other things, hedge fund managers should consider access levels on the part of its employees; its existing technological capabilities; its budget for addressing the risks of using mobile devices; and the compliance personnel available to monitor compliance with such policies and procedures.  With respect to employee access, a manager should evaluate each employee’s responsibilities, access to sensitive information and historical and anticipated uses of mobile devices to determine the firm’s risk exposure.

With respect to technology, Messing cautioned that mobile device policies and procedures should be supportable by a hedge fund manager’s current technology infrastructure and team.  Alternatively, a manager should be prepared to invest in the required technology and team.  “You should be sure that what you are considering implementing can be supported by your information technology team,” Messing said.  With respect to budgeting, a hedge fund manager should evaluate how much it is willing to spend on technological solutions to address the various risks posed by mobile devices.  Any such evaluation should be informed by accurate pricing, assessment of a range of alternative solutions to address the same risk and a realistic sense of what is necessary in light of the firm’s business, employees and existing resources.  Finally, with respect to personnel, a manager should evaluate how much time the compliance department has available to monitor compliance with any contemplated mobile device policies and procedures.

Third, hedge fund managers should specifically identify their goals in adopting mobile device policies and procedures.  While the principal goal should be to protect the firm’s information and systems, hedge fund managers should also consider potentially competing goals, such as the satisfaction levels of their employees, as expressed through employee preferences and needs.  As Messing explained, “It is not that simple to dictate security policies because you have to take into account the end users.  Ideally, when you are creating a mobile device policy, you want something that will keep end users happy by giving them device freedom while at the same time keeping your data safe and secure.  One of the things that I emphasize the most is that you have to customize your solutions for the individual firm and the individual fund.  You cannot just take a one-size-fits-all policy because if you take a policy and you do not implement it, it can be worse than not having a policy at all.”  OCIE and Enforcement staff members have frequently echoed that last insight of Messing’s.

Aaron and Jennifer also discussed privacy concerns with the use of personal devices for work:

Firm-Provided Devices versus Personal Devices:

As an alternative, some firms have considered adopting policies that require employees to make their personal phones available for periodic and surprise examinations to ensure compliance with firm policies and procedures governing the use of personal phones in the workplace.  However, this solution may not necessarily be as effective as some managers might think because many mobile device functions and apps have been created to hide information from viewing, and a mobile device user intent on keeping information hidden may be able to take advantage of such functionality to deter a firm’s compliance department from detecting any wrongdoing.  Additionally, Messing explained that such examinations also raise employee privacy concerns.  Hedge fund managers should consider using software that can separate firm information from personal information to maximize the firm’s ability to protect its interests while simultaneously minimizing the invasion of an employee’s privacy.

Regardless of the policies and procedures that a firm wishes to adopt with respect to the use of personal mobile devices by firm personnel, hedge fund managers should clearly communicate to their employees the level of firm monitoring, access and control that is expected, especially if an employee decides that he or she wishes to use his or her personal mobile device for firm-related activities.

Jennifer and Aaron also discussed controlling access to critical information and systems:

Limiting Access to and Control of Firm Information and Systems

As discussed in the previous article in this series, mobile devices raise many external and internal security threats.  For instance, if a mobile device is lost or stolen, the recovering party may be able to gain access to sensitive firm information.  Also, a firm should protect itself from unauthorized access to and use of firm information and networks by rogue employees.  A host of technology solutions, in combination with robust policies and procedures, can minimize the security risks raised by mobile devices.  The following discussion highlights five practices that can help hedge fund managers to appropriately limit access to and control of firm information and networks by mobile device users.

First, hedge fund managers should grant mobile device access only to such firm information and systems as are necessary for the mobile device user to perform his or her job functions effectively.  This limitation on access should reduce the risks associated with use of the mobile device, particularly risks related to unauthorized access to firm information or systems.

Second, hedge fund managers should consider strong encryption solutions to provide additional layers of security with respect to their information.  As Messing explained, “As a best practice, we always recommend firm information be protected with strong encryption.”

Third, a firm should consider solutions that will avoid providing direct access to the firm’s information on a mobile device.  For instance, a firm should consider putting its information on a cloud and requiring mobile device users to access such information through the cloud.  By introducing security measures to access the cloud, the firm can provide additional layers of protection over and above the security measures designed to deter unauthorized access to the mobile device.

Fourth, hedge fund managers should consider solutions that allow them to control the “business information and applications” available via a personal mobile device.  With today’s rapidly evolving technology, solutions are now available that allow hedge fund managers to control those functions that are critical to their businesses while minimizing the intrusion on the personal activities of the mobile device user.  For instance, there are applications that store e-mails and contacts in encrypted compartments that separate business data from personal data.  Messing explained, “Today, there is software to provide data encryption tools and compartmentalize business data, accounts and applications from the other aspects of the phone.  There are also programs that essentially provide an encryption sandbox that can be removed and controlled without wiping the entire device.  When you have that ability to segment off that sensitive information and are able to control that while leaving the rest of the mobile device uncontrolled, that really is the best option when allowing employees to use mobile devices to conduct business.  The solutions available are only limited by the firm’s own technology limitations and what is available for each specific device.”  This compartmentalization also makes it easier to wipe a personal mobile phone if an employee leaves the firm, with minimal intrusion to the employee.

Fifth, hedge fund managers should adopt solutions that prohibit or restrict the migration of their information to areas where they cannot control access to such information.  Data loss prevention (DLP) solutions can provide assistance in this area by offering network protection to detect movement of information across the network.  DLP software can also block data from being moved to local storage, encrypt data and allow the administrator to monitor and restrict use of mobile device storage.

Concerns That Mobile Devices Present For Hedge Fund Managers (Part 1)

Thursday, April 12th, 2012

OlenderFeldman LLP’s Aaron Messing was interviewed by Jennifer Banzaca of the Hedge Fund Law Report for a three part series entitled, “What Concerns Do Mobile Devices Present for Hedge Fund Managers, and How Should Those Concerns Be Addressed?” (Subscription required; Free two week subscription available.) Some excerpts of the topics Jennifer and Aaron discussed follow. You can read the  first entry here.

Eavesdropping

[A]s observed by Aaron Messing, a Corporate & Information Privacy Lawyer at OlenderFeldman LLP, “Phones have cameras and video cameras, and therefore, the phone can be used as a bugging device.”

Location Privacy

[M]any mobile devices or apps can broadcast the location of the user.  Messing explained that these can be some of the most problematic apps for hedge fund managers because they can communicate information about a firm’s activities through tracking of a firm employee.  For instance, a person tracking a mobile device user may be able to glean information about a firm’s contemplated investments if the mobile device user visits the target portfolio company.  Messing explained, “It is really amazing the amount of information you can glean just from someone’s location.  It can present some actionable intelligence.  General e-mails can have a lot more meaning if you know someone’s location.  Some people think this concern is overblown, but whenever you can collect disparate pieces of information, aggregating all those seemingly innocuous pieces of information can put together a very compelling picture of what is going on.”

Additionally, as Messing explained, “Some hedge fund managers are concerned with location-based social networks and apps, like Foursquare, which advertises that users are at certain places.  You should worry whether that tips someone off as to whom you were meeting with or companies you are potentially investing in.  These things are seemingly harmless in someone’s personal life, but this information could wind up in the wrong hands.  People can potentially piece together all of these data points and perhaps figure out what an employee is up to or what the employee is working on.  For a hedge fund manager, this tracking can have serious consequences.  It is hard to rely on technology to block all of those apps and functions because the minute you address something like Foursquare, a dozen new things just like it pop up.  To some degree you have to rely on education, training and responsible use by your employees.”

Books and Records Retention

Messing explained that while e-mails are generally simple to save and archive, text messages and other messaging types present new challenges for hedge fund managers.  Nonetheless, as Marsh cautioned, “Regardless of the type of messaging system that is used, all types of business-related electronic communications must be captured and archived.  There is no exception to those rules.  There is no exception for people using cell phones.  If I send a text message or if I post something to my Twitter account or Facebook account and it is related to business, it has to be captured.”

Advertising and Communications Concerns

OlenderFeldman’s Messing further explained on this topic, “Social media tends to blur these lines between personal and professional communications because many social media sites do not delineate between personal use and business use.  While there is not any clear guidance on whether using social networking and ‘liking’ various pages constitutes advertising, it is still a concern for hedge fund managers.  You can have your employees include disclaimers that their views are not reflective of the views of the company or that comments, likes or re-Tweets do not constitute an endorsement.  However, you still should have proper policies and procedures in place to address the use of social media, and you have to educate your employees about acceptable usage.”

Privacy Lawyer Aaron Messing Presents Legal Considerations for Search and Social at SES New York 2012 Conference

Friday, March 23rd, 2012

Privacy lawyer Aaron Messing gave a presentation on Wednesday at the SES New York 2012 conference about emerging legal issues in search engine optimization (SEO) and online behavioral advertising. The topic of his presentation, Legal Considerations for Search & Social in Regulated Industries, focused on search and social media strategies in regulated industries. Regulated industries, which include healthcare, banking, finance, pharmaceuticals and publicly traded companies, among others, are subject to various government regulations, he said, but often lack sufficient guidance regarding acceptable practices in social media, search and targeted advertising.

Messing began with a discussion of common methods that search engine optimization companies use to raise their client’s sites in the rankings. The top search spots are extremely competitive, and the difference between being on the first or second page can make a huge difference in a company’s bottom line. One of the ways that search engines determine the relevancy of a web page is through link analysis. Search engines examine which websites link to that page, and what the text of those links — the anchor text – says about the page, as well as the surrounding content, to determine relevance. In essence, these links and contents can be considered a form of online citations.

A typical method used by SEO companies to raise website rankings is to generate content, using paid affiliates, freelance bloggers, or other webpages under the SEO company’s control, in order to increase the website’s ranking on search engines. However, since this content is mostly for the search engine spiders, and not for human consumption, the content is rarely screened, which can lead to issues with government agencies, especially in the regulated industries. This content also rarely contains disclosures that the author was paid to create the content, which could be unfair and deceiving to consumers. SEO companies dislike disclosing paid links and content because search engines penalize paid links. Messing said, “SEO companies are caught between the search engines, who severely penalize disclosure [of paid links], and the FTC, which severely penalizes nondisclosure.”

The main enforcement agency is the Federal Trade Commission, which has the power to investigate and prevent unfair and deceptive trade practices across most industries, though other regulated industries have additional enforcement bodies. The FTC rules require full disclosure when there is a “material connection” between a merchant and someone promoting its product, such as a cash payment, or a gift item. Suspicious “reviews” or unsubstantiated content can raise attention, especially in regulated industries. “If a FTC lawyer sees one of these red flags, you could attract some very unwanted attention from the government,” Messing noted.

Recently, the FTC has increased its focus on paid links, content and reviews. While the FTC requires mandatory disclosures, it doesn’t specify how those disclosures should be made. This can lead to confusion as to what the FTC considers adequate disclosure, and Messing said he expects the FTC to issue guidance on disclosures in the SEO, social media and mobile devices areas. “There are certain ecommerce laws that desperately need clarification,” said Messing.

Messing stated that clients need to ask what their SEO company is doing and SEOs companies need to tell them, because ultimately, both can be held liable for unfair or deceptive content. He recommends ensuring that all claims made in SEO content be easily substantiated, and recommended building SEO through goodwill. “In the context of regulated industries,” he said, “consumers often visit healthcare or financial websites when they have a specific problem. If you provide them with valuable, reliable and understandable information, they will reward you with their loyalty.”

Messing cautioned companies to be careful of what information they collect for behavioral advertising, and to consider the privacy ramifications. “Data is currency, but the more data a company holds, the more potential liability it is exposed to.” Messing expects further developments in privacy law, possibly in the form of legislation. In the meantime, he recommends using data responsibly, and in accordance with the data’s sensitivity. “Developing policies for data collection, retention and deletion is crucial. Make sure your policies accurately reflect your practices.” Finally, Messing noted that companies lacking a robust compliance program governing collection, protection and use of personal information may face significant risk of a data breach or legal violation, resulting litigation, and a hit to their bottom lines. He recommends speaking to a law firm that is experienced in privacy and legal compliance for businesses to ensure that your practices do not attract regulatory attention.

How Can They Post That? Understanding the Communication Decency Act

Wednesday, February 15th, 2012

Privacy and the Communications Decency ActThe Communications Decency Act Provides Immunity For Third Party Submitted Content

By Aaron Messing

We often get questions from both clients and journalists (e.g., here, and here) regarding liability for posting content on the internet, most of it centering around the same basic premise: “Why can Company X post this content on their website? How is that legal? Isn’t that an invasion of privacy?”

In most cases, the answer can be found in Section 230 of the Communications Decency Act of 1996, 47 U.S.C. § 230 (“CDA”). The act provides immunity for Internet Service Providers (read: websites, blogs, listservs, forums, etc.) who publish information provided by others, so long as they comply with the Digital Millennium Copyright Act of 1998 (“DMCA”) and take down content that infringes the intellectual property rights of others. In order to understand the CDA and DMCA, it is helpful to understand how each came about.

The United States has historically favored free speech, with certain limitations. Under the law, a writer or publisher of harmful information is treated differently than a distributor of that information. The theory behind this distinction is that the speaker and publisher have the knowledge of and editorial control over the content, whereas a distributor might not be aware of the content, much less whether it is harmful. Thus, if a writer publishes defamatory content in a book, both the writer and the publisher can be held liable, whereas a library or bookstore that distributed the book cannot.

Initially, courts found a distinction in liability based on whether the website was moderated. An unmoderated/unmonitored website was considered a distributor of information, rather than a publisher, because it did not review the contents of its message boards. Conversely, courts found a moderated/monitored website to be a publisher, concluding that the exercise of editorial control over content made it more like a publisher than a distributor – and thus the website was liable for anything that appeared on the site. Unsurprisingly, this created strong disincentives to monitoring or moderating websites, as doing so increased potential liability.

Given the sheer amount of information communicated online, the potential for liability based on third-party content (i.e. user comments on a blog, website or web bulletin board) threatened the viability of service providers and free speech over the internet.

Congress specifically wanted to remove these disincentives to self-moderation by websites and responded by passing the CDA. The CDA immunizes, with limited exceptions, providers and users of “interactive computer services” from publisher’s liability, so long as the information is provided by a third party (interactive computer service is defined broadly, and covers blogs). This immunity does not cover intellectual property claims or criminal liability, and of course the original creator of the content is not immune. That means a blogger or commentator is responsible for his/her own comments, though not for the submitted content of others (even if it violates a third-party’s privacy, or is defamatory, etc). Generally, the CDA will cover a website that hosts third-party content, and exercises editorial functions, such as deciding whether to publish, remove or edit material does not affect that immunity unless those actions materially alter the content (e.g.. changing “Aaron is not a scumbag” to “Aaron is a scumbag” would be a material alteration, whereas cropping a photo or fixing typos would not).

Accordingly, websites that post only user submitted content (even if the website encourages or pays third parties to create or submit content) are protected under the CDA, and immune from liability, with two major exceptions. The CDA does not immunize against the posting of criminally illegal content (such as underage pornography), and it does not immunize against the posting of another’s intellectual property without permission. Tasked with balancing the need to protect intellectual property rights online, as well as the various challenges faced by websites that lead to the CDA, Congress implemented the DMCA. The DMCA creates a safe harbor against copyright liability for websites, so long as block access to allegedly infringing material upon receipt of a notification from a copyright holder claiming infringement.

Ultimately, protecting yourself from liability under the CDA and DMCA or protecting your intellectual property rights online can be tricky. If you have any questions, feel free to contact us.

New Jersey Trade Secrets Act

Sunday, January 15th, 2012

By Christian Jensen

New Jersey Trade Secrets Act

On January 9, 2012, New Jersey Governor Chris Christie signed into law the New Jersey Trade Secrets Act (NJTSA). The NJTSA codifies many court decisions that provide certain rights and remedies in the event that a trade secret – such as a formula, design, prototype or invention – is misappropriated. The NJTSA provides New Jersey businesses with a statutory vehicle to use in the event of either actual or threatened misappropriation of trade secrets.

The NJTSA is modeled after the Uniform Trade Secret Act (USTA), making New Jersey the 47th state (plus the District of Columbia) to enact a version of the USTA and leaving just Massachusetts, New York and Texas as the only non-UTSA states. Notably, the definitions of “trade secret” and “misappropriation” under the NJTSA are broader than under the UTSA, thus providing more protection to businesses. Further, while the UTSA provides that, as a general rule, it “displaces other law which provides civil remedies for misappropriation of a trade secret,” the NJTSA specifically states that “the rights, remedies and prohibitions provided under this act are in addition to and cumulative of any other right, remedy or prohibition provided under the common law or statutory law of this State.”

An action for misappropriation must be brought under the NJTSA within three (3) years after the misappropriation is discovered, or, with reasonable diligence, should have been discovered. It is not a defense to the NJTSA to argue that proper means to acquire the trade secret existed at the time of the misappropriation.

The remedies available under the NJTSA to the holder of a trade secret include:

  1. Damages for both the actual loss suffered by the plaintiff and for any unjust enrichment of the defendant caused by the misappropriation. Damages may also include the imposition of a reasonable royalty for unauthorized disclosure or use.
  2. Injunctive relief for actual or threatened misappropriation of a trade secret. Under certain exceptional circumstances, an injunction may condition future use upon payment of a reasonable royalty.
  3. In cases involving the willful and malicious misappropriation of a trade secret, punitive damages may be awarded in an amount not exceeding twice that awarded for actual damages and unjust enrichment.
  4. An award of attorney’s fees and/or “reasonable” expert fees if: (i) willful and malicious misappropriation exists; (ii) a claim of misappropriation is made in bad faith; or (iii) a motion to terminate an injunction is made or resisted in bad faith.

It remains to be seen how the passage of the NJTSA will affect business competition in New Jersey, but the enhanced protections offered by the Act and the availability of attorney’s fees, expert fees and punitive damages will hopefully deter frivolous litigation and the theft of trade secrets.