Posts Tagged ‘Data Security Regulations’
NJ Assembly Passes Bill Requiring Deletion Of Stored Information On Photocopy Machines And Scanners
Wednesday, May 30th, 2012
NJ Assembly Bill A-1238 requires the destruction of records stored on digital copy machines under certain circumstances in order to prevent identity theft
By Alice Cheng
Last week, the New Jersey Assembly passed Bill-A1238 in an attempt to prevent identity theft. This bill requires that information stored on photocopy machines and scanners to be destroyed before devices change hands (e.g., when resold or returned at the end of a lease agreement).
Under the bill, owners of such devices are responsible for the destruction, or arranging for the destruction, of all records stored on the machines. Most consumers are not aware that digital photocopy machines and scanners store and retain copies of documents that have been printed, scanned, faxed, and emailed on their hard drives. That is, when a document is photocopied, the copier’s hard drive often keeps an image of that document. Thus, anyone with possession of the photocopier (i.e., when it is sold or returned) can obtain copies of all documents that were copied or scanned on the machine. This compilation of documents and potentially sensitive information poses serious threats of identity theft.
Any willful or knowing violation of the bill’s provisions may result in a fine of up to $2,500 for the first offense and $5,000 for subsequent offenses. Identity theft victims may also bring legal action against offenders.
In order for businesses to avoid facing these consequences, they should be mindful of the type of information stored, and to ensure that any data is erased before reselling or returning such devices. Of course, business owners should be especially mindful, as digital copy machines may also contain trade secrets and other sensitive business information as well.
Who Owns Your Data and What Can They Do With It? Understanding Data Privacy and Information Security in the Cloud
Tuesday, May 29th, 2012
“Cloud” Technology Offers Flexibility, Reduced Costs, Ease of Access to Information, But Presents Security, Privacy and Regulatory Concerns
With the recent introduction of Google Drive, cloud computing services are garnering increased attention from entities looking to more efficiently store data. Specifically, using the “cloud” is attractive due to its reduced cost, ease of use, mobility and flexibility, each of which can offer tremendous competitive benefits to businesses. Cloud computing refers to the practice of storing data on remote servers, as opposed to on local computers, and is used for everything from personal webmail to hosted solutions where all of a company’s files and other resources are stored remotely. As convenient as cloud computing is, it is important to remember that these benefits may come with significant legal risk, given the privacy and data protection issues inherent in the use of cloud computing. Accordingly, it is important to check your cloud computing contracts carefully to ensure that your legal exposure is minimized in the event of a data breach or other security incident.
Cloud computing allows companies convenient, remote access to their networks, servers and other technology resources, regardless of location, thereby creating “virtual offices” which allow employees remote access to their files and data which is identical in scope the access which they have in the office. The cloud offers companies flexibility and scalability, enabling them to pool and allocate information technology resources as needed, by using the minimum amount of physical IT resources necessary to service demand. These hosted solutions enable users to easily add or remove additional storage or processing capacity as needed to accommodate fluctuating business needs. By utilizing only the resources necessary at any given point, cloud computing can provide significant cost savings, which makes the model especially attractive to small and medium-sized businesses. However, the rush to use cloud computing services due to its various efficiencies often comes at the expense of data privacy and security concerns.
The laws that govern cloud computing are (perhaps somewhat counterintuitively) geographically based on the physical location of the cloud provider’s servers, rather than the location of the company whose information is being stored. American state and federal laws concerning data privacy and security tend to vary while servers in Europe are subject to more comprehensive (and often more stringent) privacy laws. However, this may change, as theFederal Trade Commission (FTC) has been investigating the privacy and security implications of cloud computing as well.
In addition to location-based considerations, companies expose themselves to potentially significant liability depending on the types of information stored in the cloud. Federal, state and international laws all govern the storage, use and protection of certain types of personally identifiable information and protected health information. For example, the Massachusetts Data Security Regulations require all entities that own or license personal information of Massachusetts residents to ensure appropriate physical, administrative and technical safeguards for their personal information (regardless of where the companies are physically located), with fines of up to $5,000 per incident of non-compliance. That means that the companies are directly responsible for the actions of their cloud computing service provider. Aaron Messing, an information privacy and technology attorney at OlenderFeldman LLP, notes that some information is inappropriate for storage in the cloud without proper precautions. “We strongly recommend against storing any type of personally identifiable information, such as birth dates or social security numbers in the cloud. Similarly, sensitive information such as financial records, medical records and confidential legal files should not be stored in the cloud where possible,” he says, “unless it is encrypted or otherwise protected.” In fact, even a data breach related to non-sensitive information can have serious adverse effects on a company’s bottom line and, perhaps more distressing, its public perception.
Additionally, the information your company stores in the cloud will also be affected by the rules set forth in the privacy policies and terms of service of your cloud provider. Although these terms may seem like legal boilerplate, they may very well form a binding contract which you are presumed to have read and consented to. Accordingly, it is extremely important to have a grasp of what is permitted and required by your cloud provider’s privacy policies and terms of service. For example, the privacy policies and terms of service will dictate whether your cloud service provider is a data processing agent, which will only process data on your behalf or a data controller, which has the right to use the data for its own purposes as well. Notwithstanding the terms of your agreement, if the service is being provided for free, you can safely presume that the cloud provider is a data controller who will analyze and process the data for its own benefit, such as to serve you ads.
Regardless, when sharing data with cloud service providers (or any other third party service providers)), it is important to obligate third parties to process data in accordance with applicable law, as well as your company’s specific instructions — especially when the information is personally identifiable or sensitive in nature. This is particularly important because in addition to the loss of goodwill, most data privacy and security laws hold companies, rather than service providers, responsible for compliance with those laws. That means that your company needs to ensure the data’s security, regardless of whether it’s in a third party’s (the cloud providers) control. It is important for a company to agree with the cloud provider as to the appropriate level of security for the data being hosted. Christian Jensen, a litigation attorney at OlenderFeldman LLP, recommends contractually binding third parties to comply with applicable data protection laws, especially where the law places the ultimate liability on you. “Determine what security measures your vendor employs to protect data,” suggests Jensen. “Ensure that access to data is properly restricted to the appropriate users.” Jensen notes that since data protection laws generally do not specify the levels of commercial liability, it is important to ensure that your contract with your service providers allocates risk via indemnification clauses, limitation of liabilities and warranties. Businesses should reserve the right to audit the cloud service provider’s data security and information privacy compliance measures as well in order to verify that the third party providers are adhering to its stated privacy policies and terms of service. Such audits can be carried out by an independent third party auditor, where necessary.
Aaron Messing to Speak at SES NY 2012 about Privacy and FTC Compliance
Monday, March 12th, 2012By Aaron Messing
I will be speaking at SES New York 2012 conference about emerging legal issues in search engine optimization and online behavioral advertising. The panel will discuss Legal Considerations for Search & Social in Regulated Industries:
Search in Regulated Industries
Legal Considerations for Search & Social in Regulated Industries
Programmed by: Chris Boggs
Since FDA letters to pharmaceutical companies began arriving in 2009, and with constantly increasing scrutiny towards online marketing, many regulated industries have been forced to look for ways to modify their legal terms for marketing and partnering with agencies and other 3rd party vendors. This session will address the following:
- Legal rules for regulated industries such as Healthcare/Pharmaceutical, Financial Services, and B2B, B2G
- Interpretations and discussion around how Internet Marketing laws are incorporated into campaign planning and execution
- Can a pharmaceutical company comfortably solicit inbound links in support of SEO?
- Should Financial Services companies be limited from using terms such as “best rates?
- Moderator:
Chris Boggs, SES Advisory Board; Director, SEO, Rosetta- Speakers:
Thomas C. Catan, Staff Reporter, Wall Street Journal
Aaron Messing, Esq., CIPP, Attorney, OlenderFeldman LLP
Jamie Peck, Managing Partner, Rosetta Healthcare
Jud Soderborg, SEO Manager, Reprise Media
Looks like it will be a great panel. I will post my slideshow after the presentation.
(Updated on 3.22.12 to add presentation below)
Massachusetts Data Security Regulations
Thursday, February 2nd, 2012
Service Providers Face New Regulations Covering Personal Information
By Aaron Messing
If your company is a service provider (generally any company providing third-party services, ranging from a payroll provider to an e-commerce hosting provider) or your company utilizes service providers, you need to be aware of the Massachusetts Data Security Regulations (the “Regulations”). The Regulations require that by March 1, 2012, all service provider contracts must contain appropriate security measures to protect the personal information (as described below) of Massachusetts residents. See 201 CMR 17.03(2)(f). All companies that “own or license” personal information of Massachusetts residents, regardless of where the companies are physically located, will need to comply with the Regulations. Additionally, all entities that own or license personal information of Massachusetts residents are required to develop, implement and maintain a written information security program (“WISP”), which lists the administrative, technical and physical safeguards in place to protect personal information.
“Personal information” is defined by the Regulations as a Massachusetts resident’s first and last name, or first initial and last name, in connection with any of the following: (1) Social Security number; (2) driver’s license number or state-issued identification card number; or (3) financial account number, or credit or debit card number.
If your company uses service providers, you are responsible for your service provider’s compliance with the Regulations as it relates to your business and your customers. The Regulations are clear that if your service provider receives, stores, maintains, processes, or otherwise has access to personal information of Massachusetts residents, you are responsible to make sure that your service providers maintain appropriate security measures to protect that personal information. Therefore you should make sure that your agreements with service providers contain appropriate language, obligations and indemnifications to protect your interests and assure compliance by your service provider. If you are a service provider, you need to develop a comprehensive WISP in order to protect yourself from liability.
If you have any questions or concerns regarding the implementation of the Regulations or how it may affect your business, please feel free to contact us.

